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Simply charming. A shoreline facing San Francisco, historic Victorian homes, well-kept beaches, beautiful recreation areas and the former Alameda Point Naval Base are just some of the elements that make up the setting for the City of Alameda.   As an economically viable city with a strong sense of community, a sturdy median family income, and limited upscale shopping in surrounding areas, South Shore Center has maintained its place as a thriving retail center for over 50 years.